First introduced by the Du Pont Corporation in 1940, nylon stockings were an instant
success. Billed as "stronger than steel" and "run-proof," the public
was fascinated by the new synthetic material. Du Pont brilliantly
promoted the new stockings from the start. On May 15, 1940, Du Pont
declared "N-Day" - for the first time, all across America, nylon
stockings would go on sale. Women lined up for blocks and Du Pont sold
5 million pair in that single day.
During World War II Du Pont was forced to divert its nylon production to
war-related materials, such as parachutes and aircraft tires. The nylon
stocking shortage had begun. In America, the demand for nylon stockings
was so high that people began paying $20 on the black market (before the
start of the war they had cost a little over a dollar). In Chicago, police
ruled out robbery as a motive in a murder case because the perpetrator had
left behind six pair of nylon stockings at the crime scene!
In August of 1945, only eight days after Japan's surrender, Du Pont
announced that it would immediately return to producing nylon stockings.
The next month stockings went on sale at a limited number of stores.
Thousands of people showed up for the stockings, which quickly sold out,
and so began the first of the so-called "Nylon Riots." Throughout 1945,
stores were besieged by mobs of women who had learned of the sales by
word of mouth. Du Pont, not fully recovered from its wartime conversion,
could not keep up with the demand. People waiting in line were
disorderly and police had to disperse crowds. When stores sold out of
the precious hosiery, fights broke out. In Pittsburgh, the mayor
arranged for a stocking sale in response to a petition by four hundred
women. On the day of the sale, 40,000 people lined up to fight for
13,000 pairs. Similar scenes took place all across the country. Finally,
by March of 1946, Du Pont was producing 30 million pairs a month, enough
for everyone, and the "Nylon Riots" ended.